Irfan Sumbul London is a luxury makeup brand founded by makeup artist Irfan Sumbul. The brand needed a refined digital presence that would capture both the artistry behind the founder and the premium nature of the products. They approached Icon Creative Agency for a complete brand refresh that included visual identity, eCommerce design, photography, and a full content strategy that would speak to their target audience with clarity and elegance.
Our goal was to build an online platform that felt as luxurious and personal as the brand itself. We developed a minimalist yet elegant UI and UX design that allowed the products and the founder’s story to take centre stage. Integrating Irfan’s personal branding into the website was essential in building trust and creating emotional resonance. We directed all photography and videography, ensuring that the tone and aesthetic were consistent across every visual asset. The original product photography did not reflect the quality of the items, so we retouched and reshot all visuals to enhance perception and unify the brand image.
Irfan Sumbul London is a luxury makeup brand founded by makeup artist Irfan Sumbul. The brand needed a refined digital presence that would capture both the artistry behind the founder and the premium nature of the products. They approached Icon Creative Agency for a complete brand refresh that included visual identity, eCommerce design, photography, and a full content strategy that would speak to their target audience with clarity and elegance.
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