Mosaic Clapton is an independent coffee shop based in East London with deep roots in organic farming and handcrafted products. When they approached Icon Creative Agency, they lacked a cohesive brand identity and had no website or digital presence. They needed a design direction that reflected their commitment to organic production and told the story behind their products, especially their best-selling organic vine.
We aimed to create an inviting, consistent visual identity that would communicate Mosaic Clapton’s values: natural, handcrafted, and farm-grown. We focused on building a brand language that felt warm and authentic, just like their products. Inspired by the textures and materials from their farm, we created a logo and visual system that felt both rooted and refined. Every detail, from typography to colour palette and copywriting, was designed to echo the organic nature of their offering and create a deeper emotional connection with their customers.
Mosaic Clapton is an independent coffee shop based in East London with deep roots in organic farming and handcrafted products. When they approached Icon Creative Agency, they lacked a cohesive brand identity and had no website or digital presence. They needed a design direction that reflected their commitment to organic production and told the story behind their products, especially their best-selling organic vine.
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