Overview

Chef’s Delight is a modern restaurant blending traditional culinary roots with a fresh, approachable identity. They came to Icon Creative Agency in need of a complete brand transformation that would position them as both authentic and contemporary. The project called for a strong visual identity, an engaging digital presence, and cohesive design solutions across print, packaging, and merchandise.

Our design thinking

Our goal was to build a brand that looked as refined and flavourful as the dishes they serve. We developed a bold yet clean visual language that brings together traditional charm with modern simplicity. From the logo and colour palette to the packaging and garment designs, every element was designed to be practical, memorable, and scalable across all brand touchpoints. We led the art direction for both photography and product styling, capturing the textures, energy, and warmth of the restaurant experience.

Finished product

Chef’s Delight is a modern restaurant blending traditional culinary roots with a fresh, approachable identity. They came to Icon Creative Agency in need of a complete brand transformation that would position them as both authentic and contemporary. The project called for a strong visual identity, an engaging digital presence, and cohesive design solutions across print, packaging, and merchandise.

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