Overview

Gem of Essex is a fine dining restaurant offering an elevated culinary experience in a refined setting. The founders approached Icon Creative Agency to create a full visual identity and digital experience that would reflect their focus on quality, elegance, and hospitality. The project included branding, website design, interior styling direction, and a full range of printed and garment materials.

Our design thinking

We aimed to create a brand that speaks to the sophistication and detail of the Gem of Essex experience. Starting with a refined logo and visual system, we built an identity that feels both timeless and contemporary. Our design team developed a clean digital experience that is easy to navigate and visually aligned with the tone of the restaurant. Every touchpoint, from the menus and uniforms to the packaging and website, was designed to reinforce a sense of quality and understated luxury.

Finished product

Gem of Essex is a fine dining restaurant offering an elevated culinary experience in a refined setting. The founders approached Icon Creative Agency to create a full visual identity and digital experience that would reflect their focus on quality, elegance, and hospitality. The project included branding, website design, interior styling direction, and a full range of printed and garment materials.

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