Tava Restaurant is a vibrant culinary space offering a fusion of Asian-inspired street food with a modern twist. As a newly launched concept, they approached Icon Creative Agency to develop a complete brand identity and digital presence that would reflect their bold flavours, fast-paced service, and contemporary attitude. The challenge was to create a brand that stood out in a competitive dining scene while staying true to the authenticity of their cuisine.
Our creative direction was led by the idea of movement, energy, and craftsmanship. Drawing inspiration from the restaurant’s signature cooking style, we used the shape of a wok as a central visual symbol in the branding. This gave the identity both cultural relevance and immediate recognisability. We developed a dynamic colour palette, expressive typography, and minimal layout structure to reflect the great food essence with a refined edge. The printed materials were designed to communicate speed, quality, and personality across every customer touchpoint.
Tava Restaurant is a vibrant culinary space offering a fusion of Asian-inspired street food with a modern twist. As a newly launched concept, they approached Icon Creative Agency to develop a complete brand identity and digital presence that would reflect their bold flavours, fast-paced service, and contemporary attitude. The challenge was to create a brand that stood out in a competitive dining scene while staying true to the authenticity of their cuisine.
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